Search Close
0
0
Home Blog The story behind the success of Papemelroti

Blog

The story behind the success of Papemelroti

on



REPRINTED FROM ABS CBN

The story behind the success of Papemelroti

Jon Carlos Rodriguez, ABS-CBN News
Posted at 01/20/16 4:09 PM

MANILA - When you're in the mood to look for Filipino-made arts and crafts, one name may pop into mind: Papemelroti.
What started out as a small gift shop in the 1960s, the family business has grown into a specialty shop carrying a wide variety of paper products and other accessories mostly made from recycled materials.
But what does "Papemelroti" even mean?



Photo from My Puhunan Facebook page
One of the owners, Patsy Alejandro Paterno, shared that the brand name comes from the names of five Alejandro siblings--Patsy, Peggy, Meldy, Robert, and Tina.
They are the children of Benny and Corit Alejandro, the owners of Korben Gifts.
Patsy said her mother herself made stuffed toys and dolls from scrap when they started the small business.
"'Yung mga pira-pirasong tela, gagawin niyang stuffed toys. ‘Yung mga toilet paper rolls, gagawin niyang doll. 'Yung bote, gagawin niyang piggy bank. So mula ng bata ako, nakikita ko ‘yung nanay ko na mahilig gumawa sa kamay niya. Very artistic siya, very creative,” she told "My Puhunan."



The owners of Papemelroti, Patsy Alejandro Paterno and her siblings. Photo from My Puhunan Facebook page
Patsy said the first Papemelroti opened in 1976 in Ali Mall, selling recycled and re-purposed products designed by her siblings.
"Kailangan kasi na iba ang paningin natin sa basura, which is exactly what my mom used to do,” she said.
Patsy said the Filipino brand is conscious about helping the environment and empowering Filipino families.
“We’re really committed to helping Filipino families, so ayaw naming mag-import from other countries kasi that means tinutulungan mo ‘yung mga pamilya doon, eh dapat mauna dito,” she said.
Patsy's brother, Robert, is still involved in designing some of the products in the store, including piggy banks made from plastic bottles.



Photo from My Puhunan Facebook page
Robert believes that their business was able to survive over the years because young Filipinos go through the "Papemelroti phase."
“Tumatak na din sa isip ng mga tao na dito ka makakabili ng mga paper products na hindi ganoon kamahal. ‘Yung mga bumibili sa amin, karamihan mga bata,” he said.
Papemelroti now has 18 branches in the country, most of which are located in Metro Manila.



Photo from My Puhunan Facebook page

#Fresh

Burst of Colors Desk Pad Burst of Colors Desk Pad
Personalize
Quick View
Burst of Colors Desk Pad
₱159.00
Add to cart
Cancel
Burst of Colors Desk Pad
For personalized orders please choose "Add your name" Personalized orders will be processed after payment Make a note or jot down reminders in this handy, eco-friendly papemelroti desk pad. Personalize it with a name. Specifications: Colored label, 3.5" x 3.5" x...
₱159.00
Add to cart
Cancel
Flower Power Collage DIY Kit Flower Power Collage DIY Kit
Quick View
Flower Power Collage DIY Kit
₱329.00
Add to cart
Cancel
Flower Power Collage DIY Kit
Create a colorful work of art with this fun and convenient papemelroti do-it-yourself kit. It includes a kraft notebook, acrylic paint, pencil, brush, gel pen, and flower die cut. Decorate this kraft notebook however you want to! Contains kraft notebook, acrylic...
₱329.00
Add to cart
Cancel
Affirmation Magnetic Bookmark Affirmation Magnetic Bookmark
Quick View
Affirmation Magnetic Bookmark
₱24.00
Add to cart
Cancel
Affirmation Magnetic Bookmark
Keep your pages marked with this original papemelroti bookmark. You never have to worry about it slipping out, thanks to the unique magnetic closure. Use it yourself or give it as a gift. Original design by award-winning papemelroti graphic artist...
₱24.00
Add to cart
Cancel
Words That Inspire Scroll: ABC Words That Inspire Scroll: ABC
Quick View
Words That Inspire Scroll: ABC
₱45.00
Words That Inspire Scroll: ABC
Hang something on your wall to inspire you. This Christian theme papemelroti scroll poster features encouraging message about life. Original design by papemelroti graphic artist Calej 11" x 8.25" (28 cm x 21 cm) Printed in full color 100% recycled paperboard...
₱45.00
Burst of Colors Enamel Mug Burst of Colors Enamel Mug
Personalize
Quick View
Burst of Colors Enamel Mug
₱498.00
Add to cart
Cancel
Burst of Colors Enamel Mug
For personalized orders please choose "Add your name" Personalized orders will be processed after payment Enjoy your coffee or tea with this original papemelroti mug with your morning coffee or tea time. Great to use at home or in your...
₱498.00
Add to cart
Cancel
Adventure Is Worthwhile Paper Pack Adventure Is Worthwhile Paper Pack
Quick View
Adventure Is Worthwhile Paper Pack
₱68.00
Add to cart
Cancel
Adventure Is Worthwhile Paper Pack
This papemelroti paper pack contains cards that features encouraging words to inspire you to go on an adventure. Great to give as a gift or use yourself. Original design by papemelroti graphic artist 3" x 3" x 1"Height (7.6 cm...
₱68.00
Add to cart
Cancel
Today's Advice Scroll Poster: Nature Today's Advice Scroll Poster: Nature
Quick View
Today's Advice Scroll Poster: Nature
₱45.00
Today's Advice Scroll Poster: Nature
Hang something on your wall to motivate you. This popular papemelroti scroll poster features a collection of helpful advice for every day. Original design by papemelroti graphic artist Calej 11.15" x 8.25" (28.32 cm x 21 cm) Printed in full...
₱45.00
Christmas Deco Cross Filipiniana Holy Family Deco Cross
Personalize
Quick View
Christmas Deco Cross
₱429.00
Add to cart
Cancel
Christmas Deco Cross
For personalized orders please choose "Add your name" Personalized orders will be processed after payment Bring blessing and peace into your space with this original papemelroti Deco Cross. A beautiful addition to any wall or door. Great for your home...
₱429.00
Add to cart
Cancel
Older Post
Newer Post
 

is added to your shopping cart.

You have successfully subscribed!
This email has been registered
Close
ico-collapse
0
Recently Viewed
Top
ic-expand
ic-cross-line-top