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The story behind the success of Papemelroti
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The story behind the success of Papemelroti
Jon Carlos Rodriguez, ABS-CBN News
Posted at 01/20/16 4:09 PM
MANILA - When you're in the mood to look for Filipino-made arts and crafts, one name may pop into mind: Papemelroti.
What started out as a small gift shop in the 1960s, the family business has grown into a specialty shop carrying a wide variety of paper products and other accessories mostly made from recycled materials.
But what does "Papemelroti" even mean?

Photo from My Puhunan Facebook page
They are the children of Benny and Corit Alejandro, the owners of Korben Gifts.
Patsy said her mother herself made stuffed toys and dolls from scrap when they started the small business.
"'Yung mga pira-pirasong tela, gagawin niyang stuffed toys. ‘Yung mga toilet paper rolls, gagawin niyang doll. 'Yung bote, gagawin niyang piggy bank. So mula ng bata ako, nakikita ko ‘yung nanay ko na mahilig gumawa sa kamay niya. Very artistic siya, very creative,” she told "My Puhunan."

The owners of Papemelroti, Patsy Alejandro Paterno and her siblings. Photo from My Puhunan Facebook page
"Kailangan kasi na iba ang paningin natin sa basura, which is exactly what my mom used to do,” she said.
Patsy said the Filipino brand is conscious about helping the environment and empowering Filipino families.
“We’re really committed to helping Filipino families, so ayaw naming mag-import from other countries kasi that means tinutulungan mo ‘yung mga pamilya doon, eh dapat mauna dito,” she said.
Patsy's brother, Robert, is still involved in designing some of the products in the store, including piggy banks made from plastic bottles.

Photo from My Puhunan Facebook page
“Tumatak na din sa isip ng mga tao na dito ka makakabili ng mga paper products na hindi ganoon kamahal. ‘Yung mga bumibili sa amin, karamihan mga bata,” he said.
Papemelroti now has 18 branches in the country, most of which are located in Metro Manila.

Photo from My Puhunan Facebook page
#Fresh
Letras Y Figuras Framed Art Print
This exclusive papemelroti framed art print illustrated by Robert Alejandro is an elegant way to beautify any space. It comes with a gift box so it's also perfect for gifting. Production time: 15 working days A3 Size (20.5"x 15.75") Handmade...
₱1,898.00
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Burst of Colors Desk Pad
For personalized orders please choose "Add your name"Production Time: 7 working days Personalized orders will be processed after payment Make a note or jot down reminders in this handy, eco-friendly papemelroti desk pad. Personalize it with a name. Specifications: Colored label, 3.5"...
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Flower Power Collage DIY Kit
Create a colorful work of art with this fun and convenient papemelroti do-it-yourself kit. It includes a kraft notebook, acrylic paint, pencil, brush, gel pen, and flower die cut. Decorate this kraft notebook however you want to! Contains kraft notebook, acrylic...
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Affirmation Magnetic Bookmark
Keep your pages marked with this original papemelroti bookmark. You never have to worry about it slipping out, thanks to the unique magnetic closure. Use it yourself or give it as a gift. Original design by award-winning papemelroti graphic artist...
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Words That Inspire Scroll: ABC
Hang something on your wall to inspire you. This Christian theme papemelroti scroll poster features encouraging message about life. Original design by papemelroti graphic artist Calej 11" x 8.25" (28 cm x 21 cm) Printed in full color 100% recycled paperboard...
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Burst of Colors Enamel Mug
For personalized orders please choose "Add your name"Production Time: 7 working days Personalized orders will be processed after payment Enjoy your coffee or tea with this original papemelroti mug with your morning coffee or tea time. Great to use at home...
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Botanical Monogram Decoposter
Decorate your wall with an initial or create a word with this papemelroti botanical monogram decoposter. Great to use it in your own home or to give it as a gift. Original design by papemelroti graphic artist Calej Decoupaged on MDF...
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Characters Personalized Penholder
Production Time: 7 working days Choose from the character options above Personalized orders will be processed after payment Showcase your personality as a character designed by award-winning illustrator Robert Alejandro! Choose from the characters in the options above. Add your name...
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