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2007 Father's Day and Independence Day E-newsletter

01 Jun 2007

Dear Friend,

When asked "Who is your hero?", many of us automatically think of our fathers and mothers. Some may recall saints or people of noble stature. Let's pause and think about it shall we? Can you think of who your hero is? Got one?

Okay, now let's think of your favorite quotation. Some words of wisdom (not from the bible) that inspire you and motivate you to have an exemplary life. Got it?

Now getting back to the hero part, did you pick a Filipino hero? How about the quotation - did a Filipino say it?

Congratulations to you if you answered "yes" to both questions! This can only mean that you highly respect Filipinos and believe in their wisdom.

If you picked a hero that is not a Filipino or thought of a quotation from abroad, ask yourself why? It may well be that we need to know more about the people who have built up this nation. Let's be more informed, and more importantly, more appreciative of those who have passed down a heritage of good values and good deeds to us! Check out our feature on past and present Filipino father heroes!

E-Newsletter Editor

In this issue

Feature on Filipino Heroes
Filipino Quotations to Ponder On
Independence Day Promo
Mallwide Sale Dates
Books for Less Updates
New Products from Papemelroti

Feature of Filipino Father Heroes

Do you know who this man is?
We walk it, ride cars on it, talk about it almost everyday. But do we know the man behind it? EDSA is the main thoroughfare of Metro Manila but it's name comes from a man of notable deeds. Epifanio Cristobal de los Santos, otherwise known as Don Panyong, was the father of 12 children.

He was a pianist, painter, composer, sculptor, historian, and one of the greatest Filipino scholars. When the revolution of 1898 broke out, he joined others in producing La Libertad and later La Independencia despite the risks involved. He loved his country greatly as he traveled across Europe to find rare filipiniana relics which are now held as our national treasures. He was known to encourage others despite his rare genius. (born April 7,1871- died April 18,1928) - Read more

Do you know what this man did?
The fight to preserve our seas is ongoing. To make a fast buck, fishermen resort to dynamite fishing. They manage to secure a large catch but also indiscriminately kill corals, endangered marine life and juvenile fish. Little do they know that what they do has an impact on the whole community and its future - how it would take more than a century to recover these coral reefs and how big a threat this was to the fishing industry.

With an estimated 70,000 fishermen blasting away at our precious marine life, Elpidio "Jojo" dela Victoria stood in their way. Being a government official, his post as Chief Commissioner of "Cebu Bantay Dagat" (Protect the Seas, Cebu) caused Jojo's assassination last April 12, 2007. As a result of this, around 2,000 people vowed to go on with the fight. Vincent, his son, urged all to continue “with passion” the advocacy of his father, whom he described as an “amazing man, a good father and a good husband.” Read more

More heroes here

Filipino Quotations to Ponder On

"I am asking all of you now to do what I ask every Filipino to do –
Never stop hoping for our country.
Don’t stop caring for our people.
Demand greatness from yourself as a Filipino
Inspire greatness in other Filipinos."
- Tony Meloto who started Gawad Kalinga

"I am... happy to die for God. If I have a thousand lives to offer, I will offer them to God." - St. Lorenzo Ruiz

"It is a useless life that is not consecrated to a great ideal.
It is like a stone wasted on the field without becoming a part of any edifice." - Jose Rizal

Independence Day Promo
We're proud to be Filipinos! Starting June 1 until supplies last, get a free Filipiniana badge which will shout out how proud we are of being Filipinos! This applies to any single purchase amounting to P300 or more. Hurry now and get your badge!

Mallwide Sale Dates!
Catch our products at discounted rates on:

June 1-3 : Midnight Madness at Glorietta 2, Ayala Center, Makati City
1-3 : Ali Mall, Cubao, Quezon City
9-12: Midnight Madness at Glorietta 2, Ayala Center, Makati City
22-24: San Lazaro, Manila

Books for Less Updates
Announcing - New arrivals! Lots of new books in all our branches!

Catch our latest promo! Free magazines for every P1000 purchase. Good until supplies last.

Stop by your nearest BFL branch today! It's easy to find the book you need at Books for Less! Just e-mail or contact the TEXT Hotline at 630-9999 (no format needed). For other BFL inquiries, please e-mail or call 371-4539 for details. For branches and other information visit their updated website at

New Papemelroti Products for Fathers and More!

  • Father's Day Keychain #201-183 with words "You are more special than words can say... Please travel safely each and every day". Made of clear plastic holders and metal rings. Full color printing with sharp images. Size of case is 2.25" x 1.5", ring diameter is 1", weight is 20g each. P49 / $1.40 each (we have more new Father products at our shops!)
  • Fantastic Philippines #15-27-3 Paper Pack - made of 100% recycled paper. Filled with 47 different trivia cards about the country. These cards will make you proud of the Filipino people! Great for visitors and locals alike. Made of 2.5"x2.5" recycled paper, 75g. Encased in sturdy kraft box. P39.75 / $1.14 each View online
  • Filipiniana Frames for personalizing! Send us your picture, name and message and we will send you pack in time with our Filipiniana themed plaques! Personalized with sepia effect with traditional attire. Pick from the "female", "male" or "couple" template below. Size 12 1/8" x 8 1/8", 1/2" thickness. 300g. View online
  • Rearview Mirror Ornament with Guardian Angel #1-1248 for June birthday celebrants. A useful reminder for all drivers. Hanging with the saying "Never drive faster than your guardian angel can fly!" and at the back, "Precious pearls for the June birthday are as moonlight to guide their way; so even through life's trials and tears, beauty endures through all the years." Contains a silver accent and pearl. Other months will be made available too! P79 / $2.26
  • Bag Charm #2172 made of metal framing delicate collage art and strung by glass beads. P198 / $5.66 each.
  • Wild Wire Animals! #107-27 (and others) are hand-shaped to form delightful creatures that go well together. Elephants, cats, doves, pigs, alligators, dogs and more! P129 / $3.69 to P139 / $3.98 each.
  • A-wire with Words #107-36 with words "Celebrate Life" and #107-37 "Live Laugh Love" - daily reminders that will do your days good! P98 / $2.80
  • Jewelry Woman Wire Holder #107-40 gives the face of glamour a whole new look! Hang your everyday or special accessories on her and your dresser will have instant sparkle! P249 / $7.12
  • Philippine Map Covered Boxes #131-1190 give you a simply charming and nationalistic way to wrap your gifts! P15 / $0.43
  • More products at the stores! Click to view more items at papemelroti
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